Customizing your MailChimp Newsletter with your Subscribers info
This is about a question I got from a Youtube comment on this mailchimp video. So, I decided to write a simplified post for it and help you along the way as well.
Introducing Merge Tags
Merge Tags in MailChimp are content placeholders . They look like this -*|REWARDS|* , *|ARCHIVE|* , *| EMAIL|* , *|FNAME|* , *| LNAME|* etc .
If you put the merge tags in your template or email , MailChimp will parse through and replace them with the texts they represent. Note that the last two examples *|FNAME|* , *| LNAME|*) are not permanently inbuilt in MailChimp. You can customize or change their names as shown in the above video.
If You want to say Hello Mary , whereby Mary is the first Name of your subscriber. And the merge tag representing your first Name field is *|FNAME|* . You will put it ,as shown below in your MailChimp Template:
Hello *|FNAME|* ,
I would love to welcome you to my new blog. Where I will be telling you more about food and culture.
So *|FNAME|* , feel free to send me a message asking me about food, cuisines and culture.
My address is :
*| LIST:ADDRESS |*
And Call me on:
To find a merge tag relating to your list, such as First Name, email , or any fields you added on your signup list:
Click on Lists
If you have many lists , Click on the list you are sending the campaign to.
Go to Settings then List Fields and *|MERGE|* tags
You can change the names for those with changeable names, Email is not changeable, the rest all are.
Copy the full merge Tag , eg *|EMAIL|* .
An image to show an example.
NOTE : Merge Tags only work if you send a campaign. So send a real test campaign to yourself first. You damn sure don’t want to send campaigns and your subscriber sees things like hello *|FNAME|*